Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Naveen Donthu, Weng Marc Lim, Satish Kumar, Nitesh Pandey
| Year of publication: |
2023
|
|---|---|
| Authors: | Donthu, Naveen ; Lim, Weng Marc ; Kumar, Satish ; Pandey, Nitesh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-11
|
| Subject: | Bibliometric analysis | Future of marketing | Macromarketing | Marketing ethics | Marketing management | Marketing philosophy | Marketing science | Marketing strategy | Marketing theory | Relationship marketing | Resource-advantage theory | Shelby D. Hunt | Theory of competition | Marketingtheorie | Marketingmanagement | Marketing | Internationale Wirtschaft | International economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303767