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~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"EU-Staaten"
~subject:"Sales promotion"
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Sales promotion
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Intereconomics : review of European economic policy
Journal of promotion management : innovations in planning and applied research
Kom / Kommission der Europäischen Gemeinschaften
131
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Discussion paper series / IZA
41
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
33
Beschäftigung & Soziales / Beschäftigung & Europäischer Sozialfonds
26
Journal of marketing
24
Europe <Luxembourg> / Dokumente
23
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
22
Marketing letters : a journal of research in marketing
21
Journal of common market studies : JCMS
20
EF / European Foundation for the Improvement of Living and Working Conditions
19
European journal of operational research : EJOR
19
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
19
European journal of industrial relations
18
IZA Discussion Paper
18
SpringerLink / Bücher
18
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß, Europäische Gemeinschaften
14
Working paper / National Bureau of Economic Research, Inc.
14
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung WZB, Abteilung Arbeitsmarktpolitik und Beschäftigung : Forschungsschwerpunkt Bildung, Arbeit und Lebenschancen
13
Employment policy from different angles
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
CESifo forum : a bi-monthly journal on European economic issues
12
Discussion paper / Centre for Economic Policy Research
12
Jahrbuch der europäischen Integration
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
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ECONIS (ZBW)
51
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1
Restrictively framed promotions hurt retailers : the role of
promotion
induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
4
Influence of sales
promotion
on impulse buying : a dual process approach
Mandolfo, Marco
;
Bettiga, Debora
;
Lamberti, Lucio
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
Saved in:
5
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
6
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
7
A bibliometric history of the Journal of
Promotion
Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
8
Non-price sales
promotion
impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
9
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
10
Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
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