Mikulić, Josip; Miličević, Katarina; Krešić, Damir - In: International Journal of Culture, Tourism and … 10 (2016) 1, pp. 14-23
Purpose – The purpose of this paper is to analyze the relationship between brand strength and tourism intensity indices …’s brand strength and tourism economic performance in the European Union capital cities. Design/methodology/approach – For the … purpose of this study, secondary data on brand strength and tourism intensity for a sample of 20 European capital cities were …