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~isPartOf:"International Journal of Energy Economics and Policy : IJEEP"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"est"
~language:"lit"
~subject:"Markenführung"
~subject:"United States"
~type_genre:"Article in journal"
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Markenführung
United States
Consumer behaviour
2,003
Konsumentenverhalten
2,003
Innovation
897
Firm performance
752
Unternehmenserfolg
752
Energy consumption
705
Energiekonsum
704
Welt
667
World
667
Relationship marketing
648
Beziehungsmarketing
646
Economic growth
620
Wirtschaftswachstum
617
Brand management
605
Innovation management
566
Innovationsmanagement
565
Greenhouse gas emissions
499
Treibhausgas-Emissionen
499
Brand image
487
Markenimage
487
Erneuerbare Energie
454
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454
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452
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452
Theory
442
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440
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439
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438
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435
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435
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429
Oil price
419
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419
Entrepreneurship approach
404
USA
393
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388
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384
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339
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983
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987
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16
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Ko, Eunju
12
Melewar, T. C.
10
Valette-Florence, Pierre
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Foroudi, Pantea
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
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7
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6
Filieri, Raffaele
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
Gurrib, Ikhlaas
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Richard, Marie-Odile
4
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International Journal of Energy Economics and Policy : IJEEP
Journal of business research : JBR
The American economic review
2,013
The review of economics and statistics
1,413
The review of financial studies
1,337
The journal of finance : the journal of the American Finance Association
1,304
American journal of agricultural economics
1,264
Applied economics
1,177
Economic review
924
Journal of banking & finance
873
Monthly labor review : MLR
848
Economics letters
847
Economic inquiry : journal of the Western Economic Association International
846
National tax journal
840
Journal of financial economics
838
Journal of financial and quantitative analysis : JFQA
806
Southern economic journal
800
The journal of futures markets
774
Journal of human resources : JHR
764
Journal of money, credit and banking : JMCB
709
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
664
The journal of law & economics
638
The quarterly journal of economics
623
American economic journal : a journal of the American Economic Association
603
Challenge
600
ILR review : the journal of work and policy
590
Health affairs : at the intersection of health, health care, and policy
588
The journal of brand management : an international journal
575
Journal of labor economics
543
European journal of operational research : EJOR
530
Journal of monetary economics
520
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
512
Journal of urban economics
509
Review / Federal Reserve Bank of St. Louis
506
Journal of economic issues : jei
498
Business economics : the journal of the National Association for Business Economists
492
Public choice
479
Journal of public economics
476
Contemporary economic policy : a journal of Western Economic Association International
474
Applied economics letters
473
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Source
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ECONIS (ZBW)
987
Showing
1
-
10
of
987
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date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Determinants and performance outcomes of artificial intelligence adoption : evidence from U.S. Hospitals
Pham, Phuoc
;
Zhang, Huilan
;
Gao, Wenlian
;
Zhu, Xiaowei
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014546080
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
10
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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