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~isPartOf:"International Journal of Game-Based Learning (IJGBL)"
~isPartOf:"International journal of innovation and technology management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Field experiment"
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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