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~isPartOf:"International Review on Public and Nonprofit Marketing"
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Protection Motivation Theory (PMT)
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consumer decision making
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Marketing communications and
protection
motivation
theory
: Examining consumer decision-making
Cismaru, Magdalena
;
Lavack, Anne
- In:
International Review on Public and Nonprofit Marketing
3
(
2006
)
2
,
pp. 9-24
Persistent link: https://www.econbiz.de/10008552357
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