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~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Roux, Amarentia Thérèse"
~subject:"Außenwerbung"
~subject:"Perception"
~type:"article"
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International advertising and communication : current insights and empirical findings
Journal of promotion management : innovations in planning and applied research
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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