Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Year of publication: |
2021
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Authors: | Roux, Amarentia Thérèse ; Maree, Tania |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 7, p. 1031-1060
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Subject: | digital signage | out-of-home advertising | Retail | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Online-Marketing | Internet marketing | Werbung | Advertising | Einzelhandel | Retail trade | Online-Handel | Online retailing | Digitalisierung | Digitization | Außenwerbung | Outdoor advertising |
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