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~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Vereinigte Staaten"
~subject:"Werbewirkung"
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Advertising effects
3
Print advertising
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Printwerbung
3
Estimation
2
Netherlands
2
Niederlande
2
Schätzung
2
Advertising media
1
Denmark
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Dänemark
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Perception
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Rhetoric
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Enschot, Renske van
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Hansen, Flemming
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Hoeken, Hans
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Lundsteen, Steen
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Mulken, Margot van
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Neijens, Peter
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Olsen, Jørgen Kai
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International advertising and communication : current insights and empirical findings
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Gazette : the international journal for communication studies
4
Journal of international consumer marketing
4
Australasian marketing journal
3
Communication arts books
3
Hearings before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary / United States Senate : ... congress
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Political science quarterly : PSQ ; the journal public and international affairs
3
AEI Forum, American Enterprise Institute for Public Policy Research
2
Bridging the gap between advertising academia and practice
2
Business history review
2
Essay index reprint series
2
Forslag til fremme af beskæftigelse og valutaindtjening
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Prentice-Hall journalism series
2
Psychology & marketing
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Publizistik : Vierteljahreshefte für Kommunikationsforschung
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Rational debate seminars
2
Services marketing quarterly
2
Social science quarterly
2
Studies in media management
2
The American journal of sociology : AJS
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
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ECONIS (ZBW)
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Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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2
It's all about catching the reader's attention
Smit, Edith
;
Neijens, Peter
;
Stuurman, Marijntje
- In:
International advertising and communication : current …
,
(pp. 43-68)
.
2006
Persistent link: https://www.econbiz.de/10003378100
Saved in:
3
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
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