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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~language:"deu"
~language:"eng"
~language:"nor"
~language:"ron"
~language:"srp"
~language:"und"
~subject:"Börsenkurs"
~subject:"Foreign investment"
~subject:"Germany"
~subject:"Innovation management"
~subject:"Konsumentenverhalten"
~subject:"Multinationales Unternehmen"
~subject:"Transnational corporation"
~subject:"Wirkungsanalyse"
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Börsenkurs
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Laroche, Michel
27
Buckley, Peter J.
23
Ko, Eunju
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16
Khan, Zaheer
16
Tarba, Shlomo Yedidia
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Sharma, Piyush
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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International business review : the official journal of the European International Business Academy
Journal of business research : JBR
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795
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International review of financial analysis
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
5
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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9
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
10
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
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