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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Consumer behaviour
Decision under uncertainty
Innovation
Price competition
Marketing management
77
Marketingmanagement
77
Theorie
22
Theory
22
Firm performance
12
Unternehmenserfolg
12
Konsumentenverhalten
10
Business start-up
9
Competitive strategy
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Wettbewerbsstrategie
9
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Vertriebsweg
8
Brand
7
Markenartikel
7
Market entry
7
Markteintritt
7
Beziehungsmarketing
6
Entrepreneurial orientation
6
Relationship marketing
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
Strategic management
5
Strategisches Management
5
competitive strategy
5
Advertising
4
Competition
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
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26
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Balachander, Subramanian
1
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1
Boleslavsky, Raphael
1
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1
Deng, Shengliang
1
Desai, Preyas S.
1
Domínguez, Beatriz
1
Feit, Elea McDonnell
1
Ganuza, Juan José
1
Garzón, Dolores
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hippel, Eric von
1
Hong, Yuan
1
Hwang, Minha
1
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1
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1
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Kumar, K. R.
1
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Li, Cai
1
Liu, Qing
1
Llobet, Gerard
1
Mather, Sophia
1
Mehra, Amit
1
Meyer, Marc H.
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International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
98
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of retailing and consumer services
48
Journal of strategic marketing
36
Journal of marketing communications
35
The journal of business & industrial marketing
31
European journal of marketing : EJM
27
The journal of product & brand management
27
Journal of marketing
26
Journal of marketing management : MM
24
SpringerLink / Bücher
24
Asia Pacific journal of marketing and logistics
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
The journal of consumer marketing
20
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Psychology & marketing
19
Cogent business & management
18
Marketing intelligence & planning
17
Business horizons
16
Springer eBook Collection
16
International journal of internet marketing and advertising : IJIMA
15
International journal of technology marketing : IJTMkt
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of innovation management
14
International journal of retail & distribution management
14
International journal of advertising : the review of marketing communications
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing theory and practice
12
Marketing : ZFP ; journal of research and management
12
Marketing letters : a journal of research in marketing
12
The marketing review
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of business-to-business marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
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ECONIS (ZBW)
26
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1
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
8
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
9
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
10
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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