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~isPartOf:"International journal of Chinese culture and management : IJCCM"
~isPartOf:"International journal of arts management"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Artists
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Musik
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Musikwirtschaft
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Article in journal
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Campo, Sara
2
Hernando, Elisa
2
Lin, Fu-mei
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International journal of Chinese culture and management : IJCCM
International journal of arts management
Arts marketing : an international journal ; AM
3
Journal of marketing management : MM
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of retail & distribution management
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Journal of current issues and research in advertising
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Journal of customer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of research in marketing and entrepreneurship
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Journal of retailing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
1
Review of business & finance case studies : RBFCS
1
Scandinavian journal of management
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
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ECONIS (ZBW)
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1
An artist’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
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2
Does the artist's name influence the perceived value of an art work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
3
Branding strategies and celebrity economy : a study of Mandarin pop music in the digital age
Lin, Fu-mei
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003924587
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