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~isPartOf:"International journal of Indian culture and business management"
~subject:"Einzelhandel"
~subject:"Food retailing"
~subject:"Lebensmitteleinzelhandel"
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Einzelhandel
Food retailing
Lebensmitteleinzelhandel
Brand
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Brand image
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Brand management
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Consumer behaviour
2
Handelsmarke
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Retail trade
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Store brand
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Beziehungsmarketing
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India
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Indien
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Marketingmanagement
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Online retailing
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Online-Handel
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RBE
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Relationship marketing
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blind test
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brand preference
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breakfast cereal
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detergent
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e-tailer
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in-store brands
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mango drink
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manufacturer brand
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national brands
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private label brands
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retailer
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retailer brand equity
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retailing
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store brand
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sugar
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Dangi, Hamendra Kumar
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Kumar, M. Rupesh
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Pangriya, Ruchita
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Rashmi
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International journal of Indian culture and business management
Journal of retailing and consumer services
43
The international review of retail, distribution and consumer research
19
International journal of retail & distribution management
15
Journal of retailing
13
SpringerLink / Bücher
11
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Journal of business research : JBR
9
Journal of agricultural & food industrial organization
7
International journal of production economics
6
Springer Proceedings in Business and Economics
6
Transportation research / E : an international journal
6
Handelsforschung
5
Journal of marketing
5
Review of industrial organization : RIO
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
European review of agricultural economics : ERAE
4
Journal of food products marketing
4
The journal of product & brand management
4
Applied economics letters
3
Australasian marketing journal
3
Cogent business & management
3
Dissertation Series CentER
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Omega : the international journal of management science
3
The journal of consumer marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Annales Universitatis Mariae Curie-Skłodowska / H
2
BestMasters
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Decision sciences : DS
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Discussion papers / CEPR
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ERIM report series research in management
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European retail research
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Improving marketing strategies for private label products
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Innovatives Markenmanagement
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Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
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2
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
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