"My store my brand" - a critical review of online and offline private label brands in India
Ruchita Pangriya and M. Rupesh Kumar
| Year of publication: |
2018
|
|---|---|
| Authors: | Pangriya, Ruchita ; Kumar, M. Rupesh |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 16.2018, 2, p. 223-244
|
| Subject: | private label brands | in-store brands | national brands | retailer | e-tailer | India | Indien | Markenführung | Brand management | Handelsmarke | Store brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenimage | Brand image | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011933502