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~isPartOf:"International journal of Indian culture and business management"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"segmentation"
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Fuzzy sets
Market research
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cluster analysis
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Hemalatha, M.
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Paluri, Ratna Achuta
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Rishi, Bikramjit
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International journal of Indian culture and business management
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
8
Journal of travel and tourism marketing
8
Journal of marketing research : JMR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of retailing and consumer services
5
Conjoint measurement : methods and applications
4
Europäische Hochschulschriften / 5
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Conjoint measurement : methods and applications ; with 91 tables
3
European journal of operational research : EJOR
3
International journal of market research
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of the Operational Research Society : OR
3
Reihe Quantitative Ökonomie : Ökon
3
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
3
Technological forecasting & social change : an international journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Asian Academy of Management journal : AAMJ
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Gabler Edition Wissenschaft
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of intelligent enterprise
2
International journal of logistics economics and globalisation
2
International journal of management and decision making : IJMDM
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing analytics : JMA
2
Journal of targeting, measurement and analysis for marketing
2
Journal of vacation marketing : an international journal
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing letters : a journal of research in marketing
2
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Examining the attitude of women towards beauty salons in tier II cities in India
Paluri, Ratna Achuta
;
Mehra, Saloni
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 369-383
Persistent link: https://www.econbiz.de/10012145984
Saved in:
2
A motive-based segmentation of Indian domestic tourists
Chatterjee, Tapas Kumar
;
Rishi, Bikramjit
;
Nargundkar, …
- In:
International journal of Indian culture and business …
14
(
2017
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10011714845
Saved in:
3
Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
4
Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
Hemalatha, M.
- In:
International journal of Indian culture and business …
5
(
2012
)
6
,
pp. 627-643
Persistent link: https://www.econbiz.de/10009630160
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