Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
M. Hemalatha
| Year of publication: |
2012
|
|---|---|
| Authors: | Hemalatha, M. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 5.2012, 6, p. 627-643
|
| Subject: | Marktsegmentierung | Market segmentation | Sonderangebot | Special offers | Clusteranalyse | Cluster analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630160