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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Choi, Chang-Won"
~person:"Dens, Nathalie"
~person:"Russell, Cristel Antonia"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Comparison
Customer satisfaction
Markenartikel
Werbewirkung
persuasion knowledge
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
8
Brand management
8
Markenführung
8
Werbung
8
Brand image
6
Markenimage
6
Product Placement
6
Product placement
6
Brand
4
Cognition
3
Kognition
3
brand attitude
3
Brand extension
2
Brand placement
2
Comparative advertising
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Fernsehwerbung
2
Markentransfer
2
Television advertising
2
Vergleichende Werbung
2
advertising
2
affect priming
2
brand placement
2
comparative advertising
2
need for cognition
2
Affective persuasion
1
Analysis of variance
1
Arzneimittel
1
Associative Network Theory
1
Big Five personality
1
Brand familiarity
1
Brand placement in fiction
1
Celebrity endorsement
1
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17
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4
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17
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Choi, Chang-Won
Dens, Nathalie
Russell, Cristel Antonia
Wen, Taylor Jing
Pelsmacker, Patrick de
9
Matthes, Jörg
8
Naderer, Brigitte
7
Yoon, Sukki
7
Kim, Kacy K.
6
Smit, Edith G.
6
Boerman, Sophie C.
5
Choi, Yung Kyun
5
Ko, Eunju
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Evans, Nathaniel J.
4
Feng, Yang
4
Hudders, Liselot
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Schramm, Holger
4
Taylor, Charles Raymond
4
Wu, Linwan
4
Yoon, Hye Jin
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Buijzen, Moniek
3
Choi, Dongwon
3
Diehl, Sandra
3
Gierl, Heribert
3
Hayes, Jameson L.
3
Hüttl-Maack, Verena
3
Kim, Mikyoung
3
Lee, Yoon-Joo
3
Mueller, Barbara
3
Reijmersdal, Eva A. van
3
Xie, Quan
3
Yang, Jing
3
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
4
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Journal of marketing communications
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public policy & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
17
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Increasing company-cause fit : the effects of a relational ad message and consumers' cause involvement on attitude toward the CSR activity
Choi, Chang-Won
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 333-353
Persistent link: https://www.econbiz.de/10013207352
Saved in:
3
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
4
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
10
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
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