The impacts of consumer personality traits on online video ads sharing intention
Chang-Won Choi
| Year of publication: |
2020
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|---|---|
| Authors: | Choi, Chang-Won |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 7, p. 1073-1092
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| Subject: | advertisement sharing | audience targeting | Big Five personality | consumer personality | viral advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Werbung | Advertising | Virales Marketing | Viral marketing | Persönlichkeitsmerkmal | Personality trait | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1746468 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287161