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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
~subject:"Experiment"
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Search: subject_exact:"PC-game"
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Consumer behaviour
Experiment
Computerspiel
37
Video game
37
Konsumentenverhalten
22
Advertising effects
13
Werbewirkung
13
Children
12
Internet marketing
12
Kinder
12
Online-Marketing
12
Advertising
11
Werbung
11
Jugendliche
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Game theory
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Product Placement
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Social web
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advergames
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Geschlecht
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Markenartikel
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Mobile games
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Psychology of advertising
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Teng, Ching-I
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1
Bennett, Gregg
1
Boyland, Emma
1
Buijzen, Moniek
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Chang, Henry Ker-chang
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Chang, Kun
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Chovancová, Miloslava
1
Davis, Robert
1
Dean, Dwane H.
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Guerra, Luis
1
Hackley, Christopher E.
1
Hang, Haiming
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Haziri, Fortesa
1
Hernandez, Monica D.
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Hudders, Liselot
1
Jeng, Shih-ping
1
Kobia, Caroline
1
Lammers, Nienke
1
Lang, Bodo
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Lee, Hyun-Woo
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Liu, Chuanlan
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Lo, Shao-Kang
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Mackay, Thomas
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Mainardes, Emerson Wagner
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Mao, En
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Newton, Fiona
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Paixão Júnior, Silvestre de Jesus Cunha
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International journal of advertising : the quarterly review of marketing communications
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of consumer behaviour : an international research review
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
Psychology & marketing
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CESifo working papers
2
CIE working paper series
2
Discussion paper series / IZA
2
Electronic commerce research and applications
2
European journal of marketing
2
Glücksspielforschung
2
Information systems research : ISR
2
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ECONIS (ZBW)
23
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1
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
3
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
4
Antecedents of mobile device purchase intention by mobile gamers
Mainardes, Emerson Wagner
;
Paixão Júnior, Silvestre …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 596-614
Persistent link: https://www.econbiz.de/10014381048
Saved in:
5
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
6
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
7
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
8
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
9
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
10
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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