Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Ini Vanwesenbeeck, Michel Walrave and Koen Ponnet
| Year of publication: |
2017
|
|---|---|
| Authors: | Vanwesenbeeck, Ini ; Walrave, Michel ; Ponnet, Koen |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 4, p. 520-541
|
| Subject: | advergames | persuasion knowledge | children | affect transfer theory | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Werbewirkung | Advertising effects | Markenimage | Brand image | Werbung | Advertising | Zielgruppe | Target group | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1176637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849104