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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
496
Markenführung
496
Consumer behaviour
412
Konsumentenverhalten
412
Brand image
401
Markenimage
401
Brand
243
Markenartikel
241
Beziehungsmarketing
136
Relationship marketing
136
Social Web
118
Social web
118
Internet marketing
111
Online-Marketing
111
Advertising effects
104
Werbewirkung
104
Advertising
51
Werbung
50
Marketing management
47
Marketingmanagement
47
Brand loyalty
44
Viral marketing
44
Virales Marketing
44
Emotion
37
Markentreue
35
Luxury goods
34
Luxusgüter
34
USA
30
United States
29
Social media
26
Brand extension
25
Markentransfer
25
Corporate Social Responsibility
24
Corporate social responsibility
24
Customer satisfaction
23
Kundenzufriedenheit
23
Confidence
22
Personality psychology
22
Persönlichkeitspsychologie
22
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571
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Article in journal
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11
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11
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8
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578
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Guzman, Francisco
11
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Fetscherin, Marc
4
Gammoh, Bashar S.
4
Smit, Edith G.
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Bergkvist, Lars
3
Bernritter, Stefan F.
3
Broyles, S. Allen
3
Christodoulides, George
3
Fang, Xiang
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Kim, Eunice
3
Ko, Eunju
3
Kwon, Eun Sook
3
Levy, Shalom
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Sreejesh, S.
3
Sung, Yongjun
3
Thaweephan Leingpibul
3
Till, Brian
3
Urde, Mats
3
Vrontis, Demetris
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Araujo, Theo
2
Avramova, Yana R.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
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Published in...
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International journal of advertising : the quarterly review of marketing communications
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
785
The journal of brand management : an international journal
669
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing communications
133
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of strategic marketing
125
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
International marketing review
89
The journal of consumer marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
578
Showing
1
-
10
of
578
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date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
9
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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