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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of retail and distribution management"
~subject:"Brand"
~subject:"USA"
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International journal of advertising : the quarterly review of marketing communications
International journal of retail and distribution management
Journal of global marketing
23
Journal of business research : JBR
20
Journal of international marketing
18
International marketing review
12
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Handbook of research in international marketing
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Europäische Hochschulschriften / 5
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Journal of international consumer marketing
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Advances in international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of euromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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International business review : the official journal of the European International Business Academy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International journal of business and globalisation : IJBG
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International marketing ; Vol. 2
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International marketing in the fast changing world
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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1
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Saved in:
3
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
4
Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.
;
Stanaland, Andrea J. S.
;
Williams, Jerome D.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
Saved in:
5
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
6
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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