Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Year of publication: |
2010
|
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Authors: | Chang, Chingching ; Li, Hairong |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 3, p. 451-472
|
Subject: | Internationales Marketing | International marketing | Vergleich | Comparison | Taiwan | USA | United States |
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