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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International review on public and non-profit marketing"
~person:"Bouchet, Adrien"
~person:"Kim, Hyuksoo"
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International journal of advertising : the quarterly review of marketing communications
International review on public and non-profit marketing
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Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
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2
More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
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