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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~subject:"Fernsehwerbung"
~subject:"Internet marketing"
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Fernsehwerbung
Internet marketing
Online-Marketing
179
Advertising effects
95
Werbewirkung
95
Consumer behaviour
55
Konsumentenverhalten
55
Advertising
53
Werbung
53
Social Web
42
Social web
42
USA
25
United States
25
Viral marketing
25
Virales Marketing
25
Brand management
20
Markenführung
20
Target group
14
Zielgruppe
14
Brand image
13
Markenimage
13
Online retailing
11
Online-Handel
11
Television advertising
10
Children
9
Computerspiel
9
Kinder
9
Marketing management
9
Marketingmanagement
9
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9
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9
Brand
8
Internet
8
Markenartikel
8
Interactive media
7
Interaktive Medien
7
advertising
7
E-commerce
6
Electronic Commerce
6
Psychology of advertising
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179
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179
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4
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4
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179
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Fulgoni, Gian M.
6
Rozendaal, Esther
4
Smit, Edith G.
4
Voorveld, Hilde
4
Bernritter, Stefan F.
3
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Sharp, Byron
3
Appiah, Osei
2
Bellman, Steven
2
Brettel, Malte
2
Buijzen, Moniek
2
Campbell, Colin
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Choi, Sejung Marina
2
Christodoulides, George
2
Cohen, Justin
2
Dahlén, Micael
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Ham, Chang-Dae
2
Hove, Thomas
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Kim, Mikyoung
2
Knoll, Johannes
2
Koehler, Jim
2
LaPointe, Pat
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Okazaki, Shintaro
2
Paek, Hye-jin
2
Pelsmacker, Patrick de
2
Pitt, Leyland F.
2
Rauwers, Fabiënne
2
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
179
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179
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
6
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
7
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
8
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
9
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
10
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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