Is your brand protected? : assessing brand safety risks in digital campaigns
Year of publication: |
2023
|
---|---|
Authors: | Johnson, Ross W. ; Voorhees, Clay ; Khodakarami, Farnoosh |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 3, p. 205-220
|
Subject: | brand equity | Brand safety | digital campaigns | digital marketing | video advertising | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image |
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