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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Internationales Marketing"
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Internationales Marketing
Advertising
216
Werbung
214
Advertising effects
150
Werbewirkung
150
Consumer behaviour
87
Konsumentenverhalten
87
Internet marketing
36
Online-Marketing
36
advertising
31
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Markenführung
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
International marketing review
6
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Journal of euromarketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of promotion management : JPM
3
Advances in international marketing
2
Journal of advertising research
2
Journal of international consumer marketing
2
Journal of international marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Advances in international marketing : a research annual
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American business review
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Business research
1
CIBR research papers
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Communication industry in Nigeria : the crisis of publications
1
Contemporary economics
1
Dimensions of international business
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Edward Elgar E-Book Archive
1
Elgar original reference
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Global business and organizational excellence : GBOE
1
Grid series in advertising and journalism
1
Handbook of research in international marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Handbooks in communication and media
1
Indian journal of economics & business : IJEB
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ECONIS (ZBW)
13
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
3
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
4
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
5
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
6
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
7
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
10
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
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