Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Year of publication: |
2018
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Authors: | Koinig, Isabell ; Diehl, Sandra ; Mueller, Barbara |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 5, p. 718-748
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Subject: | Pharmaceutical advertising | attitude towards advertising | skepticism towards advertising | cross-cultural study | international advertising | theory of inter-attitudinal consistency | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals |
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