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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Computerspiel
26
Video game
26
Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Research
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
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Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
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Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
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ERIM report series research in management
5
Electronic commerce research
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European Sport management quarterly : ESMQ
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International journal of electronic commerce : IJEC
5
International journal of innovation management
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
26
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1
Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness
Chan, Chung-Shing
;
Yat-Hang, Chan
;
Fong Tsz Heung Agnes
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10012801698
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2
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
3
Congruency, expectations and consumer behavior in digital environments
Nimmermann, Frederic
-
2020
Persistent link: https://www.econbiz.de/10012119131
Saved in:
4
Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
Saved in:
5
eSport, Netzwerkeffekte und Lindahl-Preise
Sauer, Annika
-
2019
Persistent link: https://www.econbiz.de/10012028312
Saved in:
6
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
7
Der Glücksspielmarkt aus Nachfragersicht : Erkundung von Konvergenzen bei Online-Gamingprodukten
Teichert, Thorsten
;
Mühlbach, Cordelia
-
2018
Persistent link: https://www.econbiz.de/10011822700
Saved in:
8
Die Konvergenz von Gaming und Gambling : eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen
Fiedler, Ingo
;
Ante, Lennart
;
Steinmetz, Fred
-
2018
Persistent link: https://www.econbiz.de/10011875084
Saved in:
9
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
10
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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