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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of internet commerce"
~person:"Smit, Edith G."
~subject:"Advertising effects"
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Advertising effects
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Smit, Edith G.
Rozendaal, Esther
4
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International journal of advertising : the quarterly review of marketing communications
Journal of internet commerce
Cutting edge international research
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The journal of consumer marketing
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ECONIS (ZBW)
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Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
2
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
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