Dissociating explicit and implicit effects of cross-media advertising
Lisa Vandeberg, Jaap M.J. Murre, Hilde A.M. Voorveld and Edith G. Smit
| Year of publication: |
2015
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|---|---|
| Authors: | Vandeberg, Lisa ; Murre, Jaap M. J. ; Voorveld, Hilde ; Smit, Edith G. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 5, p. 744-764
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| Subject: | cross-media | advertising effectiveness | implicit measures | implicit memory | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1011023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547770