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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
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Search: subject:"consumer research"
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Subject
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Brand image
Consumer behaviour
435
Konsumentenverhalten
435
Advertising effects
110
Werbewirkung
110
Advertising
87
Werbung
87
Brand management
77
Markenführung
77
Markenimage
77
Beziehungsmarketing
57
Internet marketing
57
Online-Marketing
57
Relationship marketing
57
Social Web
45
Social web
45
Brand
42
Markenartikel
42
Viral marketing
36
Virales Marketing
36
USA
33
United States
33
Marketing management
29
Marketingmanagement
29
Online retailing
25
Online-Handel
25
Preismanagement
22
Pricing strategy
22
Einzelhandel
21
Retail trade
21
advertising
21
Product Placement
18
Product placement
18
Emotion
17
Experiment
16
Gender
15
Geschlecht
15
Sales promotion
15
Verkaufsförderung
15
Customer satisfaction
14
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Undetermined
48
Free
3
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Article
77
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77
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77
Conference paper
6
Konferenzbeitrag
6
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English
77
Author
All
Dens, Nathalie
4
Kwak, Hyokjin
4
Pelsmacker, Patrick de
4
Puzakova, Marina
4
Ailawadi, Kusum L.
2
Avramova, Yana R.
2
Batra, Rajeev
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Knoll, Johannes
2
Ko, Eunju
2
MacInnis, Deborah J.
2
Matthes, Jörg
2
Nunes, Joseph C.
2
Rocereto, Joseph F.
2
Smit, Edith G.
2
Steenkamp, Jan-Benedict E. M.
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Angle, Justin
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Biswas, Abhijit
1
Bitner, Mary Jo
1
Breiner, Florian
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Buijzen, Moniek
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
77
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1
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77
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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