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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Apostolopoulou, Artemisia"
~subject:"Brand management"
~subject:"Profisport"
~subject:"United States"
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of promotion management : JPM
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Journal of strategic marketing
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The journal of brand management : an international journal
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Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
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