Capturing the meanings of sport licensed products
Dimitra Papadimitriou and Artemisia Apostolopoulou
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Papadimitriou, Dimitra ; Apostolopoulou, Artemisia |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 5, p. 433-449
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| Subject: | Sport licensed products | meanings | consumer behavior | scale | Konsumentenverhalten | Consumer behaviour | Lizenz | Licence | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1065900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880787