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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Cheng, Julian Ming Sung"
~type:"article"
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Cheng, Julian Ming Sung
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
International journal of electronic marketing and retailing : IJEMR
1
Journal of international marketing
1
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ECONIS (ZBW)
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Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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2
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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