Consumer attitudes and interactive digital advertising
Year of publication: |
2009
|
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Authors: | Cheng, Julian Ming Sung ; Blankson, Charles ; Wang, Edward Shih-tse ; Chen, Lily Shui-lien |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 3, p. 501-525
|
Subject: | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media | Werbung | Advertising | Internet | Online-Marketing | Internet marketing |
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