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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Cheong, Yunjae"
~person:"Donlan, Leah"
~subject:"Brand management"
~subject:"United States"
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Cheong, Yunjae
Donlan, Leah
Abdourazakou, Yann
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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2
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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