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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
29
Werbepsychologie
29
Advertising effects
24
Werbewirkung
24
Advertising
17
Werbung
17
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
8
Online-Marketing
8
Brand image
6
Markenimage
6
Advertising planning
4
Brand management
4
Gender
4
Geschlecht
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Markenführung
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USA
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United States
4
Werbeplanung
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Computerspiel
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Fernsehwerbung
3
Frauen
3
Television advertising
3
Video game
3
Women
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advertising
3
advertising effectiveness
3
Cognition
2
Emotion
2
Emotional branding
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Emotionale Werbung
2
Evolutionary economics
2
Evolutionsökonomik
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Experiment
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Green marketing
2
Interactive media
2
Interaktive Medien
2
Kognition
2
Psychologie
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Aufsatz in Zeitschrift
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30
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English
30
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Hartmann, Patrick
2
McQuarrie, Edward F.
2
Adams, Leen
1
Alexandris, Kostas
1
Alija, Patxi
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Attaran, Sharmin
1
Barrutia, José M.
1
Bhatnagar, Namita
1
Bove, Liliana L.
1
Boyland, Emma
1
Buijzen, Moniek
1
Cambò, Luca
1
Capestro, Mauro
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Chan, Kelvyn Ka Fuk
1
Chun, Kwang Yeun
1
Cornelis, Erlinde
1
Cornwell, T. Bettina
1
D'Souza, Clare M.
1
Dardis, Frank E.
1
Echebarria, Carmen
1
Folse, Judith Anne Garretson
1
Guido, Gianluigi
1
Heath, Robert
1
Hollenbeck, Candice R.
1
Infanger, Martina
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kazakova, Snezhanka
1
Kuppelwieser, Volker G.
1
Kyrousi, Antigone G.
1
Lammers, Nienke
1
Lee, Jinhee
1
Lee, Jong-Ho
1
Lee, Yu-kang
1
Lei, Jing
1
Mayer, James Mark
1
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
Journal of economic psychology : research in economic psychology and behavioral economics
73
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The journal of socio-economics
19
International journal of advertising : the review of marketing communications
18
Journal of marketing research : JMR
13
Marketing : ZFP ; journal of research and management
12
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of economic literature
8
Journal of marketing communications
8
Public personnel management
7
The American economic review
7
Administrative Sciences : open access journal
6
Cahiers du GRATICE
6
Cambridge journal of economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of social economics
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing
6
Public management review
6
The economic journal : the journal of the Royal Economic Society
6
The quarterly journal of economics
6
Critical review : an interdisciplinary journal of politics and society
5
Journal of business and psychology
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
30
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1
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
2
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
3
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
4
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
5
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
6
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
7
Effects of background music endings on consumer memory in advertising
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Mileti, Antonio
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
Saved in:
8
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
9
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
10
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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