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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
97
Markenführung
97
Consumer behaviour
90
Konsumentenverhalten
90
Brand image
76
Markenimage
76
Brand
53
Advertising effects
52
Markenartikel
52
Werbewirkung
52
Advertising
31
Einzelhandel
31
Retail trade
31
Werbung
31
Beziehungsmarketing
18
Relationship marketing
18
Internet marketing
15
Online-Marketing
15
Marketing management
14
Marketingmanagement
14
Product Placement
13
Product placement
13
Social Web
12
Social web
12
Sponsoring
12
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Handelsmarke
11
Preismanagement
11
Pricing strategy
11
Store brand
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Viral marketing
11
Virales Marketing
11
USA
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Brand extension
7
Children
7
Einzelhandelspreis
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7
Markentransfer
7
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155
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Dens, Nathalie
5
Pelsmacker, Patrick de
5
Smit, Edith G.
4
Verhoef, Peter C.
4
Bergkvist, Lars
3
Bernritter, Stefan F.
3
Ko, Eunju
3
Ma, Yu
3
Sung, Yongjun
3
Araujo, Theo
2
Avramova, Yana R.
2
Brady, Michael K.
2
Cauberghe, Verolien
2
Choi, Yung Kyun
2
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Hollenbeck, Candice R.
2
Hudders, Liselot
2
Kim, Eunice
2
King, Karen Whitehill
2
Knoll, Johannes
2
Lee, Eunkyu
2
Matthes, Jörg
2
Narasimhan, Chakravarthi
2
Ruyter, Ko de
2
Seetharaman, Seethu
2
Sethuraman, Raj
2
Sloot, Laurens M.
2
Song, Ji Hee
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Till, Brian
2
Tsiros, Michael
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Verlegh, Peeter
2
Vliegenthart, Rens
2
Abdourazakou, Yann
1
Agante, Loise
1
Aggarwal, Praveen
1
Akaka, Melissa Archpru
1
Alden, Dana
1
Alexandris, Kostas
1
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
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ECONIS (ZBW)
155
Showing
1
-
10
of
155
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date (oldest first)
1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
4
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
5
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
9
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
10
Valuation of brand equity and retailer growth strategies using real options
Trigeorgis, Lenos
;
Baldi, Francesco
;
Katsikeas, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10013270694
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