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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Homburg, Christian"
~type_genre:"Article in journal"
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Brand management
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Beziehungsmarketing
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1
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Homburg, Christian
Uggla, Henrik
11
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5
Pelsmacker, Patrick de
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Smit, Edith G.
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Stylidis, Dimitrios
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Cleff, Thomas
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Cornwell, T. Bettina
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Grün, Bettina
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The IUP journal of brand management : IJBRM
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Strategic management journal
1
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ECONIS (ZBW)
3
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
3
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
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