Understanding the adoption of new brands through salespeople : a multilevel framework
Year of publication: |
2008
|
---|---|
Authors: | Wieseke, Jan ; Homburg, Christian ; Lee, Nick |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 278-291
|
Subject: | Markenführung | Brand management | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour |
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