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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Markentransfer"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Subject
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Markentransfer
Brand management
259
Markenführung
259
Brand image
234
Markenimage
234
Consumer behaviour
181
Konsumentenverhalten
181
Brand
96
Markenartikel
94
Advertising effects
66
Werbewirkung
66
Tourism marketing
65
Tourismusmarketing
65
Destination management
54
Destinationsmanagement
54
Beziehungsmarketing
51
Relationship marketing
51
Holiday behaviour
39
Urlaubsverhalten
39
Advertising
36
Werbung
36
Designation of origin
35
Herkunftsbezeichnung
35
Social Web
33
Social web
33
Internet marketing
31
Online-Marketing
31
destination image
28
Tourism destination
26
Tourismusregion
26
Brand extension
22
Marketing management
22
Marketingmanagement
22
Tourism
22
Tourismus
22
Viral marketing
20
Virales Marketing
20
Customer satisfaction
18
India
18
Indien
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22
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Article in journal
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22
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22
Author
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Ragel, V. R.
2
Alvarez, Cecilia M. O.
1
Arnold, Mark J.
1
Baek, Tae Hyun
1
Bei, Lien-ti
1
Bindroo, Vishal
1
Carter, Robert E.
1
Cheong, Yunjae
1
Curry, David J.
1
Datta, Saroj Kumar
1
Deng, Qian
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Echambadi, Raj
1
Evangeline, S. J.
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Jayanti, Rama K.
1
Joji Alex N.
1
Joshi, Amit
1
Kalra, Shveta
1
Keller, Kevin Lane
1
Kim, Hany
1
Kim, Kihan
1
King, Karen Whitehill
1
Koukova, Nevena T.
1
Kovalenko, Larisa
1
Kupfer, Ann-Kristin
1
Lehmann, Donald R.
1
Li, Mimi
1
Lou, Yung-Chien
1
Mao, Huifang
1
Mariadoss, Babu John
1
Mathys, Juliane
1
Miniard, Paul W.
1
Monroe, Kent B.
1
Parker, Jeffrey R.
1
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
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Source
All
ECONIS (ZBW)
22
Showing
1
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10
of
22
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date (newest first)
date (oldest first)
1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
4
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
7
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
8
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
9
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
10
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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