Antecedents of attitude towards brand extensions
Shveta Kalra
| Year of publication: |
2019
|
|---|---|
| Authors: | Kalra, Shveta |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 4, p. 29-44
|
| Subject: | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182597