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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Bernritter, Stefan F."
~person:"Uggla, Henrik"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenimage
Brand management
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6
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5
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Bernritter, Stefan F.
Uggla, Henrik
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Ragel, V. R.
3
Attri, Rekha
2
Avramova, Yana R.
2
Bergkvist, Lars
2
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2
Choi, Yung Kyun
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He, Yi
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2
Khamitov, Mansur
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Ko, Eunju
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Lakshmi, S.
2
Mathews, Jose
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Matthes, Jörg
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Panda, Tapan K.
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Smit, Edith G.
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Song, Ji Hee
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Walter, Nadine
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Alam, Mohd. Sarwar
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Alex, N. Joji
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
The IUP journal of brand management : IJBRM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
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ECONIS (ZBW)
6
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1
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
3
Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik
;
Nyberg, Björn
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
Saved in:
4
Energy versus relevance in a comparative brand equity context : implications for brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10010490356
Saved in:
5
The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
3
,
pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
Saved in:
6
Brand portfolio prerogative : five challenges and research themes within brand portfolio management
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009659092
Saved in:
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