The nature and scope of brand portfolio signals within brand portfolio management
Year of publication: |
2013
|
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Authors: | Uggla, Henrik |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 3, p. 7-16
|
Subject: | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Markenimage | Brand image | Theorie | Theory | Signalling | Beziehungsmarketing | Relationship marketing |
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