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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Markenimage
Brand management
214
Markenführung
214
Brand image
155
Consumer behaviour
155
Konsumentenverhalten
155
Brand
83
Markenartikel
82
Advertising effects
63
Werbewirkung
63
Advertising
36
Werbung
36
Beziehungsmarketing
34
Relationship marketing
34
Social Web
25
Social web
25
Internet marketing
23
Online-Marketing
23
Brand extension
20
Markentransfer
20
Marketing management
20
Marketingmanagement
20
India
17
Indien
17
USA
16
United States
16
Product Placement
15
Product placement
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Sponsoring
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Sponsorship
14
Brand loyalty
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Luxury goods
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Luxusgüter
13
Markentreue
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Viral marketing
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Virales Marketing
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Innovation
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Customer satisfaction
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Kundenzufriedenheit
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155
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Uggla, Henrik
4
Ragel, V. R.
3
Attri, Rekha
2
Avramova, Yana R.
2
Bergkvist, Lars
2
Bernritter, Stefan F.
2
Brasel, S. Adam
2
Choi, Yung Kyun
2
Cleff, Thomas
2
He, Yi
2
Kakati, Rinalini P.
2
Kavida, V.
2
Khamitov, Mansur
2
Knoll, Johannes
2
Ko, Eunju
2
Lakshmi, S.
2
Mathews, Jose
2
Matthes, Jörg
2
Panda, Tapan K.
2
Puzakova, Marina
2
Smit, Edith G.
2
Song, Ji Hee
2
Verlegh, Peeter
2
Walter, Nadine
2
Wentzel, Daniel
2
Agante, Loise
1
Alam, Mohd. Sarwar
1
Alden, Dana
1
Alex, N. Joji
1
Alvarez, Cecilia M. O.
1
Antoncic, Bostjan
1
Arnold, Mark J.
1
Baek, Tae Hyun
1
Baker, Thomas L.
1
Balaji, M. S.
1
Ballings, Michel
1
Baswan, Taru
1
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
The IUP journal of brand management : IJBRM
Journal of business research : JBR
471
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
155
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21
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155
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21
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
22
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
23
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
24
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
25
When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Saved in:
26
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
27
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
Saved in:
28
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
29
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
30
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
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