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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The IUP journal of brand management : IJBRM"
~type:"article"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
214
Markenführung
214
Brand image
155
Consumer behaviour
155
Konsumentenverhalten
155
Markenimage
155
Brand
83
Markenartikel
82
Advertising effects
63
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36
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36
Beziehungsmarketing
34
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Uggla, Henrik
11
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Bergkvist, Lars
4
Smit, Edith G.
4
Attri, Rekha
3
Bayus, Barry L.
3
Bernritter, Stefan F.
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Homburg, Christian
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Keller, Kevin Lane
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Ko, Eunju
3
Otubanjo, Olutayo
3
Ragel, V. R.
3
Sung, Yongjun
3
Verlegh, Peeter
3
Alden, Dana
2
Araujo, Theo
2
Arnold, Mark J.
2
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2
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2
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2
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Cauberghe, Verolien
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Choi, Yung Kyun
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2
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2
Khan, Bilal Mustafa
2
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2
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
The IUP journal of brand management : IJBRM
Journal of business research : JBR
783
The journal of brand management : an international journal
645
The journal of product & brand management
412
Journal of retailing and consumer services
386
Psychology & marketing
210
European journal of marketing : EJM
165
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
135
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Journal of strategic marketing
121
Marketing intelligence & planning
121
Industrial marketing management : the international journal for industrial and high-tech firms
120
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
Journal of fashion marketing and management
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
79
Journal of promotion management : JPM
78
Journal of promotion management : innovations in planning and applied research
77
International journal of advertising : the review of marketing communications
75
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of retailing
70
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ECONIS (ZBW)
289
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31
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
32
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
Saved in:
33
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
34
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
35
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
36
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
37
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
38
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
39
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
40
A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
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