Determinants of brand equity from the consumer's perspective : a literature review
Year of publication: |
December 2017
|
---|---|
Authors: | Brahmbhatt, Dhruv ; Shah, Juhi |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 14.2017, 4, p. 33-46
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenartikel | Brand |
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