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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~subject:"Markentransfer"
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Search: subject_exact:"Brand management"
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Markentransfer
Brand management
139
Markenführung
139
Consumer behaviour
88
Konsumentenverhalten
88
Brand image
68
Markenimage
68
Brand
48
Markenartikel
46
Advertising effects
37
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37
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20
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20
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18
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17
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17
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Marketingmanagement
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14
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13
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11
Innovation
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Product Placement
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advertising
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brand attitude
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Cognition
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Innovation management
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Aktekin, Tevfik
1
Alvarez, Cecilia M. O.
1
Athaide, Gerard A.
1
Bei, Lien-ti
1
Bouten, Lisanne M.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Hultink, Erik J.
1
Jayanti, Rama K.
1
Keller, Kevin Lane
1
Klink, Richard R.
1
Kovalenko, Larisa
1
Kupfer, Ann-Kristin
1
Lehmann, Donald R.
1
Lou, Yung-Chien
1
Mathys, Juliane
1
Miniard, Paul W.
1
Monroe, Kent B.
1
Parker, Jeffrey R.
1
Schleicher, Martin G.
1
Sichtmann, Christina
1
Snelders, Dirk
1
Sorescu, Alina
1
Tsai, Meng-Chun
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of product & brand management
16
Journal of business research : JBR
15
The journal of brand management : an international journal
14
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of retailing
3
Marketing intelligence & planning
3
Sport management review
3
The journal of consumer marketing
3
Vision : the journal of business perspective
3
Business horizons
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of business economics and management
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
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ECONIS (ZBW)
11
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10
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11
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date (oldest first)
1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
6
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
9
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
10
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
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