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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Brand"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
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Advertising effects
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Consumer behaviour
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Werbewirkung
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Brand management
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Markenführung
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brand attitude
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celebrity endorsement
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need for cognition
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Avramova, Yana R.
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International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Journal of business research : JBR
2
The journal of brand management : an international journal
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The journal of consumer marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Ethics, social responsibility and sustainability in marketing
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Journal of marketing management : MM
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Scientific Annals of Economics and Business
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The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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